Are Online Courses Dead? Not Even Close — But The Game Has Changed

Let’s be honest—everyone seems to be selling an online course these days. And at the same time, everyone’s asking…“Do people even buy courses anymore?”“Isn’t that market oversaturated?”“Should I just start a coaching program instead?”

I get it.The truth is, online courses aren’t dead — boring, outdated, and disconnected courses are.

The ones where you hit play, get a PowerPoint voiceover, and never hear from the creator again.The ones that promise transformation but deliver information.

Those are dying.But real transformation-based learning? That’s thriving more than ever.

What’s Really Happening

The online education space is evolving.Buyers are smarter, expectations are higher, and attention spans are shorter.

People no longer want to “buy a course.”They want to buy results, support, and connection.

That means if you’re a coach, consultant, or service provider — your opportunity is not disappearing… it’s actually expanding.But it looks different now.

The people winning in 2025 aren’t just uploading modules.They’re creating experiences — programs that guide, support, and help clients actually get results.

They’re mixing content, community, and coaching — in formats that fit people’s lives, not overwhelm them.They’re turning “courses” into transformations.

What This Means for You

If you’ve been thinking about launching a course, don’t write it off reinvent it. Make it immersive, personal, and outcome-driven.Include accountability. Include you.

If you already have a course that’s not converting, it’s time to elevate your positioning, the offer, the pricing, the transformation, and the experience around it.

Because the truth is: People are still willing to pay, they’re just no longer paying for information.They’re paying for impact.

Ready to Elevate Your Brand?

If you’re ready to turn your expertise into a premium offer that actually sells — whether that’s a course, coaching program, or hybrid — that’s exactly what I help you do.

🎯 Work with me inside the Premium Positioning Accelerator — a 12-week experience designed to help you reposition, repackage, and raise your prices with confidence.

Or 🎥 Subscribe on YouTube for weekly strategies on building and scaling your business online.

Let’s make sure your offer isn’t just seen, it’s sought after.

👉 Learn more or apply at PortiaLeonard.com